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THE CANADIAN COUNTRY MUSIC AWARDS + CANADIAN FINALS RODEO

  • Destination Management
In the fall of 2024, Edmonton had the honor of hosting the Canadian Country Music Awards (CCMA) and the Canadian Finals Rodeo, bringing together the country music scene and professional rodeo in a big way. Partnering with Explore Edmonton, we created a series of larger-than-life installations and interactive activations that set the city buzzing with energy.
From eye-catching, oversized country inspired installations to bold, striking artwork, these pop ups highlighted the vibrancy of the CCMAs and CFR while collaborating with local artists to showcase their unique takes on the event. It was an unforgettable fusion of music, art, and rodeo that made Edmonton the ultimate destination for country fans and creatives alike.
Photo credits : Aaron Leyland
Photo credits : Aaron Leyland
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Photo credits : Aaron Leyland
Photo credits : Aaron Leyland
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Photo credits : Aaron Leyland
Photo credits : Aaron Leyland
Photo credits : Aaron Leyland