We collaborated with our friends at FKA, an award-winning Edmonton-based marketing agency, to bring the Alberta Cancer Foundation's vision of creating more moments to life. The Time store is a one of a kind pop up installation built to start conversations and ask the question: What would you do if you had more time?
"It's because of support like this that I've been given more time with the people I love and that's what this time store is all about"
- Colin Dalziel (Pictured above)
The Alberta Cancer Foundation is the official fundraising partner for all of Alberta's cancer centres, including the Cross Cancer Institute and the Tom Baker Cancer Centre. It raises funds for cancer research, prevention and screening programs, and enhanced patient care, such as the Patient Financial Assistance Program and the Cancer Patient Navigation Program. The foundation's goal is to create more hope and better outcomes for Albertans facing cancer.